Looking at the most popular Pinterest accounts, they have +50 boards with around +10.000 pins and tons of followers. They pin an extremely wide topic range to their boards. They are professional, full-time pinners. But if blogging and content writing is your first priority, should you be doing Pinterest full-time like them? I don't think so, and here is why: A recent survey showed that around 80% of the images on Pinterest are repinned from within the site. So only 20% are actually fresh material. As a blogger, you will gain exposure and find new readers if you concentrate on contributing in the 20% 'new pin' sector by creating pin-worthy content on your blog (this is the insider tipp).
The ideal Pinterest account for Bloggers looks like this:
- Have no more than maximum 15 boards. Choose them well and nurture them with fresh content (see tipp #2). Here is why: I am reluctant to follow somebody with 63 boards, fearing that my feed will get flooded with their pins. Moreover, people will not have time to find the boards that are actually pointing them to your blog. And caring for so many boards will stop you from writing content for your blog!
- Pin fresh, new content from outside Pinterest. People follow the VIP-Pinners, because they do exactly that. Every re-pin is a consumption of something that has been provided before. If you want to be interesting for your followers, pin new content!
- Review the links to your blog, Facebook, Twitter and also your photo. Check if everything is in your favor? Is your website also mentioned in the description of the boards? Don't forget to write a short description about you and your blog in the profile: What are your main topics? What can you offer to your readers? Be precise. Catch their interest.
- Don't be narcissistic. I have seen it often: Bloggers advertise their Pinterest boards on their blog. You drop by to have a look and find that they only pinned themselves (their blog as the only source). Why would people follow you or your blog? This sends a signal that you prefer to stick to yourself. Bad message! Offer valuable content (pins) from other sources as well! Pinterest is a reflection of what interests you in relation to your blog.
- Nothing is as sad as an abandoned blogger's Pinterest account with less than 50 Pins on each board. You should at least show enough interest (or effort) to pin to 50 images for each board. And make sure you mix the boards a little between your own content and content from other sources. If people decide to follow your "Mermaid" board only, they will not have the chance to get any pins from the other boards (that relate to your blog). Mix the (blog-related) pins across all your boards!
- Set a schedule (like once a week), where you actively comment on other user's boards or great pins. Statistics are on your side: Only 0.2% of the users post comments. If you comment in a nice and appreciating way, people will probably want to find out more about you. Also, if you follow somebody new, leave a nice comment on one of their boards!
- Pinterest search functions cannot visually analyse your images. They rely on the key words you give them! So write descriptions for your pins and add descriptions if you re-pin. People use the search function for their interests, so this gives them the chance to discover your account and your blog.
- Here is the golden tipp I found out recently: If you have 10-15 boards, define the 3-5 boards that are most relevant for your blog and niche. Add extra effort in those and keep the other boards at a minimum of 50-80 pins respectively (for the start). And arrange your account to show the 3-5 most important boards in the first line of your profile! Nobody is going to scroll down if the first few boards look average or are not well maintained.
These are my most valuable blogger tipps for now. I will give you an update when I find out more :).
Are you on Pinterest? I'd love to hear your username and your experiences in the comments.
What do you think: Are this tipps helping you to get more value of Pinterest? I am looking forward to hear your opinion and how Pinterest works for your blog.
All the best and talk to you soon!
(Find my boards here: http://pinterest.com/lillyrosestudio/)
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